In times of crisis, communicating critical information becomes invaluable. In an age where we are experiencing information overload it is difficult for folks to discern what is factual and what is misinformation. In addition, we see less people receiving their source of news via reputable outlets and instead relying on social media and blogs to gather updates. Civic Operations Group gathers and combs through multiple channels of information and weeds out misinformation to then deliver it directly to where residents are. We craft messaging that fits the situation, the residents we speak to, and the long term objectives of both the stakeholders and the communities we serve in. This provides a direct channel from government officials, key stakeholders, decision makers, and a group invested deep research directly to residents, especially those hardest to reach.